Competitive landscape is a business analysis which identifies direct or indirect competitors and at the same time, it permits the comprehension of their mission, vision, core values, niche market, strengths and weaknesses.
Understanding the competitive offer in terms of customer needs.
Understanding the competitive advantage of the company.
Rok Stritar, Phd, is a co-founder of the Kibuba and works as a moderator of startup weekends, mentor in business accelerators, incubators and entrepreneur workshops.
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