The lean startup approach helps launch products that customers actually want, far more quickly and cheaply than traditional methods.
Too many startups begin with an idea for a product that they think people want. They spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting.
The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers’ hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.
The three steps entrepreneurs can take to begin building a lean startup: Find, Execute, and Validate.
ABOUT THE SPEAKER:
Rok Stritar, Phd, is a co-founder of the Kibuba and works as a moderator of startup weekends, mentor in business accelerators, incubators and entrepreneur workshops.
This workshop is for: innovative individuals, entrepreneurs, those who are planning a business or checking the market potential of idea, start-ups and scaleup companies.